Our Founding Story
Sri’s skincare journey began in her teens, battling acne and dark spots. But after pregnancy in 2022, she faced a new challenge—stubborn hyperpigmentation that her usual routine couldn’t fix.
Determined, she dived into research, consulted experts, and tested relentlessly until she created a serum that truly worked. That breakthrough became IIRA—a brand born from experience, backed by science, and made to help others achieve healthy, radiant skin—without the guesswork.
IIRA Mission
At IIRA, we believe beauty isn’t a privilege—it’s a fundamental right. Everyone deserves to feel confident in their skin, no matter who they are or where they come from. That’s why we create science-backed, multitasking skincare that works—simple, effective, and accessible to all. No barriers. No compromises. Just skin you feel good in.
We Are IIRA
IIRA carries deep meaning—named after Sri’s daughter and the Sanskrit word for ‘Earth.’ It reflects our belief in harnessing nature’s best while embracing science to create skincare that’s effective, gentle, and made for all.
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Shop the best serum for dark spots with a hard working formula that helps reduce the appearance of stubborn marks.