Our Founding Story
Sri’s passion for skincare stems from her belief in its power to enhance physical, mental, and emotional well-being. Her journey began with a commitment to minimalist skincare, driven by the conviction that effective products can truly transform lives.
Sri's personal experience with acne and dark spots since her teens fueled her dedication to finding solutions that work. In 2022, after becoming pregnant and giving birth to her daughter, Sri faced a new challenge: hyperpigmentation, a common issue for new mothers due to hormonal changes. Despite years of incorporating Vitamin C serum into her routine, it wasn’t enough to tackle this new challenge. Determined to find a solution, she dove into research, and sought out dermatological expertise and scientific innovation. After extensive trials, she crafted a groundbreaking serum that tackled her hyperpigmentation and dark spots effectively. IIRA was born from this journey of Sri—a brand rooted in genuine experience and dedicated to empowering others with effective skincare solutions.
Our Values
IIRA is crafted with purpose. Our guiding principles shape our identity and influence every product we create
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Inclusive
At IIRA, we champion diversity in beauty. Every skin tone, body type, and gender identity is celebrated here. We're committed to creating products that welcome everyone, embracing individual beauty with open arms.
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Effective
Our products promise results without compromise. Crafted with active ingredients, nourishing oils, and unique botanicals, they ensure your skin feels pampered, protected, and profoundly cared for.
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Sustainable
IIRA is dedicated to sustainability at every step. From eco-friendly packaging to our commitment to reducing plastic, we're focused on protecting the planet while continuously seeking new ways to minimize our environmental footprint.
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Transparent
We believe in transparency for trust. At IIRA, every ingredient we use is fully disclosed, explaining its purpose and benefits, so you always know what you’re applying to your skin and why.
We Are IIRA
The name IIRA holds a special place in our hearts for two reasons-it’s both the name of Sri's daughter and a Sanskrit term for ‘Earth.’ This dual significance embodies our philosophy of celebrating the natural beauty of the Earth while embracing scientific advancements.We’re all about combining Earth’s purest gifts with cutting-edge innovation. Our commitment is to create skincare that’s as effective as it is gentle—nurturing your skin and the world we share with every product
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